
Last week at Baselworld, mens watches favorite, Tag Heuer, accounted their new spokesperson: Model-turned-actress Cameron Diaz. Diaz will represent the designer watch manufacturer’s new Lady Luck collection.
Tag Heuer names Diaz a “Beautiful Rebel,” for the steel and diamond Link Lady watch. In this latest departure, the mens watches favorite will focus on developing a new line of designer watches for women
In an announcement for the Link Lady collection of watches, the men’s watches favorite discussed their new leading lady: “Cameron Diaz doesn’t play it safe. This risk-taking quality makes her the perfect fit with the Swiss Avant-Garde brand. TAG Heuer’s daring time-keeping devices challenge every principle in watch-making; Ms. Diaz’s unorthodox body of work challenges every principle in the making of a star. Cameron Diaz is dangerously more than just a sexy blonde.”
Diaz joins other ambassadors for the mens watches favorite brand, Tag Heuer, which have included Leonardo DiCaprio and Tiger Woods.
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